Business Health Questionnaire

Calum MacRae Jul 28, 2020

Generally speaking, we all look at financial results to establish the success of your business. While this is a tried and tested theory, the health of your business is actually the result of a number of other aspects and plans that have been put into place to create the final financial results. 

The secret is to understand why these plans were successful or unsuccessful, then tweaking or changing them appropriately. Simply put, reviewing your business as a whole will assist you to duplicate or improve your previous results. To be a leader in your field, particularly in this ever-changing world, you must constantly adapt your outlook, strategies and processes.

Every business owner has unique personal reasons for starting their business journey. As a result, everyone has a different way to measure their success and plan for their future.

Here are a few questions to ask yourself before you proceed any further. Take some time to think about them. This process will help to establish clarity about what success looks like to you, and also give you a roadmap for the steps required to achieve your goals.

  • What are your long-term goals for the business?
  • What would you like to change about the business?
  • What were the reasons for starting your business?
  • What are your business and personal values?
  • Describe your ideal client.
  • How would your customers describe your business?
  • What are the top 5 things you could do to improve your business?
  • Do you have written procedures for all parts of your business?
  • What one word or phrase would describe the culture of your business?
  • What currently stops you from growing your business?


The EBS team is here to help you work though how these concepts relate to you and your business. We can help you to work through these, and other questions, to determine the overall health of your business.


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