Goals- Why Have Them?

Calum MacRae Jan 05, 2020

As a young adult, I remember my parents asking me what I wanted to do in the future and how I planned to get there. My first real-life experience with being asked to set goals, my response was a shrugged,’Oh I don’t know and I don’t care. It will just happen.’

As the old saying goes, ‘If only I knew then what I know now’. If I had understood the value and reason for setting goals, my journey to personal happiness would have been quicker, and with far fewer potholes along the path.



Setting goals has a number of benefits, but the main areas are:

  • Provides a purpose or target
  • Gives a focus
  • Stops procrastination
  • Motivates to achieve



The reasons we set personal and business goals vary greatly depending upon our current life circumstances, but understanding the ‘why’ has a direct correlation upon our motivation, action and achievement of these goals.

The Coaching Institute has a fantastic exercise to help with understanding the ‘why’ of your goals. Feel free to complete the information below - we believe it will help you to understand what is important to you and, as a result, why it is so important to set goals. The emotional aspect behind the ‘why’ is highly motivational. The aim is to continue until you reach the emotional aspect of why that particular goal is important to you.


Whether we achieve our goals depends on whether we take action. 

But what decides whether we take action in the first place? 

How motivated you are! 


So, simply pick your top three goals, then answer the questions below. Keep writing even if you repeat your answers. The information below will help you feel clear, focused and more motivated to achieve your goals.


An example:

Goal: My goal is to introduce a new software package to by business by July 2020

Why do I want to achieve this goal? It will enable me to service my clients quicker and better.

What does it give me? More time and the ability to service more clients at a higher level.

Why do I want that and what does that give me? More revenue for less effort.

Why do I want that and what does that give me? Better lifestyle and work life balance.

Why do I want that and what does that give me? More time to spend with my family and friends.

Why do I want that and what does that give me? Contentment, Better Dad, Happiness.

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